TY  - GEN
AU  - Ferrell,Robert W.
TI  - Customer-Oriented Planning
T2  - 25361
U1  - 658 FER  
PY  - 1970///
CY  - Bombay
PB  - American Management Association
KW  - Fundamental concepts
KW  - The Elements in Detail
KW  - Organization and Control
ER  -